INTO THE COMFORTABLY LOUD MIND OF
TIM WONG
*bring earplugs
Explore all my work here
or scroll down for Featured Works and Thought Process
PORTFOLIO
01
BRAND STORYTELLING
WildAid PSA on Sharkfin
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This video was one in a series geared towards raising awareness of and preventing the consumption of shark fin. We used famous radio host Sammy and knowing that his wit and words were his hallmarks (and strongest tools to advocate this cause) I chose to take away his voice, subverting expectations and linking to the new tagline 'They have no voice, but you do. Say no to shark fin'.
02
PRODUCT LAUNCH
Boutique Promotional Videos
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As part of developing a series of promotional videos for boutique stores under K11's own 'K11 Select' brand, I decided to tie the brand together using strong, colour-based treatments that accentuated the boutique's products mixed with different attitudes I had the talent's portray. The combination would create both unique statements for each boutique yet keep all videos (for this 12-video, 12 month campaign) in line with an overarching vibrant theme created for K11.
03
CORPORATE BRANDING /
INTERNAL COMMS
Internal Viral PSAs
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CLP required a particular set of messages to be communicated to all CLP employees regarding cybersecurity. We suggested producing a series of short, viral videos with a repeating tagline, each covering a specific area of cybersecurity to pay attention to. The result was widespread adoption with the tagline on everyone's lips due to its comedic and 'inside-joke' nature.
04
NEW VENUE OPENING / COMMERCIAL
New Venue Promotion
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A prominent local barber franchise, Canton Barber, wanted to create a video to promote their brand. We decided to go for more of a film-style vignette to accentuate the classy nature of their work. I decided to do away with tag lines or CTAs and let their craft do the talking. Framed in the perspective of a after-hours employee gracing us with a ballad, I wanted to show the Barber Shop to have an approachable and familiar image, where their service is a unique experience for each customer.
CLIENTS
Selected Works
Below are Playlists of Projects I've worked on categorized into Commercial, Corporate and Educational/Informative sections
